Creative, technical, practical

Expertise

Experience spanning creative design, digital marketing, hands-on development and the leadership of marketing technology and data delivery.

• Strategy & roadmaps

  Platform roadmaps, intake and delivery governance that connect business demand with technical scope, dependencies and clear acceptance criteria.

• Measurement & insight

  Analytics and eventing design, governed data collection and delivery leadership across digital data engineering and business reporting.

• Platforms & technology

  Hands-on platform implementation across Adobe Target, marketing automation and AWS applications, supported by privacy and operational controls.