Work / OEConnection

Marketing automation

Connected HubSpot onboarding and marketing automation with API development, bespoke AWS applications and automated business-intelligence feeds.

As Marketing Operations Specialist at OEConnection, I onboarded automotive clients to HubSpot and delivered marketing-automation campaigns. I created a data ETL API and designed, built and deployed AWS applications for CRM cleansing, asset migration and content management.

I created branded business-intelligence dashboards with automated feeds, managed PPC campaigns and trained a direct report to provide backfill cover for the HubSpot programme. My earlier digital marketing role included email and responsive landing-page development, an A/B testing strategy and behavioural analysis.

Role period

Apr 2021 – Feb 2022

Contribution

Hands-on implementation + enablement

Organisation

OEConnection

Platforms

HubSpot + AWS + APIs