Luke AdmansDigital Strategist

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Experience / 2022 – present

Carnival UK

Marketing technology and platform delivery supporting P&O Cruises and Cunard, with work across analytics, experimentation infrastructure, first-party activation and governed delivery.

  1. Dec 2024 – present · Carnival UK

    Manager, Marketing Technology & Operations

    Shared MarTech leadership, Web 2 infrastructure and eventing, experimentation enablement, platform roadmaps, privacy controls and release governance.

  2. Feb 2022 – Dec 2024 · Carnival UK

    Manager, Marketing Technology

    First-party data API architecture and delivery, the initial abandoned-basket capability, Adobe Experience Cloud maintenance and marketing technology implementation.

In my current role, I have led the shared MarTech capability across Marketing, Product, Digital Insights, Data, Engineering, Architecture and Privacy. I brought supplier work into an integrated roadmap and established intake and release governance.

My technical contribution includes the design and build of Web 2 MarTech infrastructure, analytics and eventing, and server-side experimentation foundations. I also led a multidisciplinary Web 2 delivery team and wrote Playwright and Selenium proof implementations for an automation-testing pilot.

In the earlier Manager, Marketing Technology role, I designed the architecture and led delivery of a first-party data API for P&O Cruises social-proof messaging, and led the initial abandoned-basket implementation for P&O Cruises and Cunard.

Period
Feb 2022 – present
Location
Southampton, UK
Brands
P&O Cruises + Cunard
Focus
Platforms + engineering + delivery