Experience / 2019 – 2022
OEConnection
A progression from graphic design through digital marketing to marketing operations, combining creative delivery with automation and software development.
Apr 2021 – Feb 2022 · OEConnection
Marketing Operations Specialist
HubSpot onboarding, marketing automation, API and AWS application development, business-intelligence dashboards and direct-report training.
Jan 2020 – Apr 2021 · OEConnection
Digital Marketing Specialist
Digital campaigns and inbound marketing, email and landing-page development, A/B testing and behavioural analysis.
Jul 2019 – Jan 2020 · OEConnection
Graphic Designer
Digital and print artwork across automotive brand guidelines, with an automated workflow for print variations.
As Marketing Operations Specialist, I onboarded automotive clients to HubSpot, delivered marketing automation and built a data ETL API. I designed, built and deployed AWS applications for CRM cleansing, asset migration and content management, and created dashboards with automated feeds.
As Digital Marketing Specialist, I planned and reported campaigns, designed and developed emails and responsive landing pages, and created an A/B testing strategy supported by behavioural analysis. My Graphic Designer role covered digital and print artwork and an automated workflow for batch processing printed materials.
- Period
- Jul 2019 – Feb 2022
- Location
- Newbury, UK
- Progression
- Design → digital → operations
- Focus
- HubSpot + AWS + automation